Is radio advertising in the build-up to Christmas a good idea? Absolutely! Everyone knows how important December is for the retail industry, so you need to stand out from your competition to get a bigger slice of the business.
What's more, some radio stations have special Christmas packages to help make it easier to get a campaign together. If you're in retail, then I normally recommend a high frequency radio advertising campaign over a period of 2 -3 weeks, based on a combination of:
- Presenter live reads; and
- 30 second pre-recorded commercials.
And depending on your budget, you could consider more than one radio station to extend you customer reach.
Define Your Offer and Your Call To Action
The main goal of course is to get radio listeners to come into your retail shop or visit your website to shop online. So the two most important things to consider in a 30 second ad are your offer and the call to action.
Your offer is typically the latest and greatest product you have to offer and your call to action depends on what type of business you have.
If you've got a shop you either want to invite them in or get them to phone you - perhaps with a special offer if they mention the ad. And if you've got an online store, then your call to action is typically a website landing page for the special offer, plus perhaps an expiring promo code.
You Too Can Get Amazing Results
Advertising in December for Christmas shoppers can have an amazing effect on your revenue in this key trading month. For example last year one of our long term clients based in a shopping centre had a one week high frequency campaign which drove extra traffic to his shop and resulted in a 21% increase in sales on the same period last year.
Radio advertising works especially well for retail because its often the last thing customers hear as they make their way to the shops. Advertising on just one radio station will give you access to somewhere between 30,000 and 180,000 extra potential customers.
Take Action NOW to Get the Best Packages
If you want to find out more about a radio advertising campaign for the peak December trading period you will need to act NOW because the best packages and spots won't be available for much longer.
To find out how I can help maximise your sales in the lead up to Christmas, please complete our Contact Form and I'll get back to you within the hour.
Or phone my mobile number right now - 0418-285-151. We'll need to act quickly as there's some planning that needs to be done in order to maximise the return on your investment.