The look on their faces and the delight in their eyes. It’s hard to know who loves Mother’s Day more, the person getting the presents or those doing the giving. But there’s another party that enjoys this day and that’s canny retailers who know how to make the most out of this unique retail opportunity. They know, there’s no better way to get foot traffic moving and the cash register ringing, than with a strategically planned and brilliantly executed radio advertising campaign, created by Radio Results..
Here are SIX important reasons why your business needs a radio advertising campaign by Radio Results to help you capitalise on Mother's Day:
#1 Feast Not Famine
Christmas is always good for business. If only you could spread cash-flow across the year. Being in May, Mother’s Day is perfectly placed between Easter and the End of Financial year. It’s an opportunity to see customers who have a desire to spend money and a deadline by which to do it.
#2 Cash in on a Tradition
The celebration of Mother’s Day goes back to the early 20th century and in America there was a push to make it a Publicc Holiday. While flowers and chocolates have traditionally done well, gifts such as appliances, furniture, electronic equipment and entertainment have all been put on the list by givers looking for ways of showing their appreciation and love.
#3 The Final Word
It’s true. Radio has the last word with shoppers. They can hear your commercial before they leave home and in the car on the way to the point of purchase. Being the last word means your name is front of mind at decision time. An important consideration.
#4 A Successful Combo
With the growth of social media and internet advertising, radio has become a powerful ally. It’s often in the background while people are looking online. Radio can also be scheduled around potential web surfing hours. And it’s also in places where the internet is not, such as in the car or doing chores outdoors. Radio and Web are good for your head.
#5 The Right Frequency
Radio advertising builds frequency with listeners. If they forget your message you can tell them again, and again. With radio you can target specific audiences by age, sex, geography and income. And Mother’s Day just isn’t limited to the mum in your customers' lives. There’s wives, daughters, grandmothers, sisters and godmothers.
#6 A big idea
Radio can also tie in with a specific promotion or offer such as a two for one at a cinema or restaurant, or an upselling, bundling or cross selling opportunity like earrings and necklace. For those that can’t decide what to buy, there is always the option of a gift voucher from your store.
Get On The Air Within 7 Days
Radio Results can show you how to increase traffic and improve sales this Mother’s Day by creating a specific plan designed to help you reach your target audience. Call Sue Hetherington now on 0418-285-151 or fill in the Contact Us form and have a response within two business hours.
Radio Results takes the guesswork out of radio placement and pricing.