If money wasn’t an issue, you’d schedule your radio commercials every week of every year. That’s a luxury even the big boys can’t afford. Considering it’s said 50% or more of all advertising is wasted, it would be a costly luxury as well.
News from the radio advertising experts - Radio Results
Article List - Featured
Advertising on Radio - Critical First Steps
According to the Portland Radio Group, the number one reason for radio advertising failure is lack of a clear objective.
Meaning, like most marketing efforts, having a clear and precise understanding of who you are targeting and what you are trying to achieve is a criticalfoundation for success when advertising on radio.
Article List - Latest
Considering a Gold Coast Radio Advertising Campaign?
As well as the 3 radio stations based on the Gold Coast (SEA FM, GOLD FM and HOT TOMATO), there are also a number of other stations that reach or overlap with the official Gold Coast radio region. So how do you know which is best for your radio advertising campaign?
Cost of Radio Advertising
Radio advertising is one of the most effective forms of advertising available. However, the cost of reaching a targeted audience will vary depending on how long the ad is, what time the ad plays and what day of the week it is played. How does each of these factors impact on how much a person or company will pay to advertise on the radio?
The Benefits of Radio for Healthcare Advertising
Using radio is a popular advertising choice for organisations within the healthcare or medical industry, and for good reason!
Hospitals, pharmaceutical companies, medical centres and dental clinics have proven success in taking advantage of the unique benefits of radio for their healthcare advertising campaigns
Valentine's Day Radio Advertising That Will Warm Your Heart
Love, flowers, romance…and marketing results. Ok, probably not what your partner cares about, but if you’re in advertising you might be interestedto know that Valentine’s Day radio advertising could be one of your best marketing decisions in 2019.