Blog

Is radio advertising in the build-up to Christmas a good idea? Absolutely!
These days, radio is still one of the most cost-effective ways to advertise and should be a key part of your marketing strategy in the lead up to Christmas.

Outlined below are a couple of the most common and expensive mistakes made by Sydney businesses when considering radio advertising, without a proper understanding of radio ratings and how they work.

Father's Day is an opportunity once a year to thank Dad for all that he does. So if you have a product or service that suits all fathers, a radio advertising campaign that runs in the lead up to the first Sunday in September could be one of your best marketing decisions in 2017.

As well as the 3 radio stations based on the Gold Coast (SEA FM, GOLD FM and HOT TOMATO), there are also a number of other stations that reach or overlap with the official Gold Coast radio region. So how do you know which is best for your radio advertising campaign?

If money wasn’t an issue, you’d schedule your radio commercials every week of every year. That’s a luxury even the big boys can’t afford. Considering it’s said 50% or more of all advertising is wasted, it would be a costly luxury as well.

Have you been hearing ads on the radio from some of the largest retailers about the tax advantages of purchasing products from them before the end of the financial year?

Radio advertising is one of the most effective forms of advertising available. However, the cost of reaching a targeted audience will vary depending on how long the ad is, what time the ad plays and what day of the week it is played. How does each of these factors impact on how much a person or company will pay to advertise on the radio?

Believe it or not, an analysis of Google’s global monthly search volume shows that “When is Mother’s Day” is the single most searched “when” phrase in the world.

Using radio is a popular advertising choice for organisations within the healthcare or medical industry, and for good reason!
Hospitals, pharmaceutical companies, medical centres and dental clinics have proven success in taking advantage of the unique benefits of radio for their healthcare advertising campaigns

Love, flowers, romance…and marketing results. Ok, probably not what your partner cares about, but if you’re in advertising you might be interestedto know that Valentine’s Day radio advertising could be one of your best marketing decisions in 2019.