Radio advertising is one of the most effective forms of advertising available. However, the cost of reaching a targeted audience will vary depending on how long the ad is, what time the ad plays and what day of the week it is played. How does each of these factors impact on how much a person or company will pay to advertise on the radio?
Blog Category - Radio Advertising Costs
How much does radio advertising cost?
You probably already realize that the larger the audience a radio station has, the higher the cost of radio advertising on that station.
That's certainly true but almost as important is to realize that the cost of a radio ad has a lot to do with the time of the day that its played.