The Importance of Christmas Radio Advertising

Is radio advertising in the build-up to Christmas a good idea? Absolutely!

These days, radio is still one of the most cost-effective ways to advertise and should be a key part of your marketing strategy in the lead up to Christmas.

5 Benefits of Radio Advertising

  • Radio stations have special Christmas packages to help make it easier to get a campaign together
  • Radio targets your advertising to a specific audience
  • Radio commercials are easier to produce and quicker to prepare than a print ad
  • Radio uses sound - voices, music and celebrities - to create an attention-grabbing message
  • Radio is the anywhere and anytime medium for people on the go

Have an Enticing Offer and a Clear Call to Action

The main goal of your radio ad is to get listeners to come into your shop or visit your website. In a radio advertising campaign, the two most important things to consider are your unique offer, and your call to action.

Your unique offer is your latest and greatest product or service.

Your call to action depends on what type of business you have. If you've got a shop you want to invite your customer in and if you've got an online store, then your call to action is typically your website address.

Radio Advertising Frequency

I typically recommend a high frequency schedule over a short time period for a Christmas campaign. Along with that, I suggest considering a mix of presenter live reads and 30 second pre-recorded commercials.

Get Amazing Results

Advertising in December for Christmas shoppers can have an amazing effect on your sales. For example, last year one of my long-term clients had a one-week high frequency campaign which drove extra traffic to his shop and resulted in a 21% increase in sales from the previous year.

Radio advertising works especially well for retail because it’s often the last thing customers hear as they make their way to the shops. And that will mean thousands of listeners hearing your message as they go Christmas shopping.

Act NOW to Get the Best Packages

If you want to find out more about a radio advertising campaign for the peak Christmas trading period, you will need to act NOW because the best packages and spots won't be available for much longer.

To find out how Radio Results can help increase your sales in the lead up to Christmas, please complete the webform below and I’ll get back to you shortly. Or, you can phone me right NOW on (02) 9114 9927.

 

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