Love, flowers, romance…and marketing results. Ok, probably not what your partner cares about, but if you’re in advertising you might be interested to know that Valentine’s Day radio advertising could be one of your best marketing decisions in 2019.
Valentine’s Day means romance. If you have a product or service that suits a romantic mood, merging one of the most lovey dovey days of the year with a radio advertising can be a critical and profitable campaign.
Whether you’re selling chocolates, flowers or trying to increase walk-in and website traffic, radio advertising, especially small businesses will experience increased traffic and revenue. Your promoting and positioning your business ahead of your competitors with products and services as great gift ideas for that special someone in your customers’ life.
Have a Strong Call to Action
Most radio stations have special deals in place in the lead-up to Valentine’s Day. In order to get your ad on air to make the most of the two-week lead-up to Valentine’s Day, you need to take action quickly.
Valentine’s Day is the perfect opportunity to be a magnet for the increased consumer spending that occurs around Valentine’s Day when millions of shoppers are seeking that special gift.
I recommend a promotion campaign based upon a strong call to action - for example "phone us now to secure a room with a view". This is not the time for a branding campaign, you need a live read or a tightly written commercial that asks your target audience to take immediate action.
Valentine’s Day Radio Advertising Ideas
Here's a list of services I think are perfect for Valentine’s Day radio advertising campaigns.
This time of year, you can really brainstorm some creative ways to leverage the warm and fuzzies that Valentine's Day instils in people. If you don't have a marketing campaign planned for the 14th, maybe some of these products and services will inspire you to get in on some last-minute Valentine's Day action.
- Beauty treatments
- Spa and massage sessions
- Adventure and outdoor activities
- Fine dining restaurants (for the couple in love)
- Family restaurants (so Mum has a night off cooking)
- Hotel accommodation and luxury weekend escapes
What Do People Do?
- Chocolates and other types of candy
- Red roses or bunches of flowers
- Champagne or other sparkling wines
- Lingerie or other clothing
- Electronic gadgets or accessories, including USB sticks and skins for laptops, tablets and mobile phones
- A surprise meal in a restaurant or night in a hotel
- A short break
Valentine’s Day radio advertising reaches varying numbers of people, and is the reach and frequency medium your business can afford.
It's targeted advertising with proven results and a variety of formats allows you to target your advertising on a station that best matches your customer's interests.
Call right now - (02) 9114 9927 - and together we'll get your Valentine’s Day radio advertising campaign up and running within a week.
Or complete the contact form, and I'll contact you within two business hours to discuss your campaign.