Is radio advertising in the build-up to Christmas a good idea? Absolutely! These days, radio is still one of the most...
Advertising on Radio Suits Almost Every Budget
One of the great things about radio advertising is that there are options available for every budget - whether you own a suburban shop that wants to run a one-week "call to action" campaign or whether you're a large company wanting to conduct a long-running "branding" campaign.
Radio advertising costs depend on what radio results you want to achieve. You might want to run a national radio campaign to launch a new product or you may want a very targeted, local radio campaign. One of the benefits of radio is that it is a very cost-effective advertising medium.
The most important thing to do is ensure you have a very clear idea of what your target market is and what your goals are for the campaign.
How Radio Advertising Costs Are Calculated
The cost for radio advertising is normally done on a per-spot basis. You will be charged every time your ad runs. So, if you want your ad to run 5 times per day for 7 days you will have a total of 35 ads. If you have a single price ad rate of $100 per ad you will be charged a total of $3500 for the 35 ads, plus GST.
I will be able to quote an accurate radio advertising cost once we have discovered the right radio station to reach your target market. As a rough estimate, the cost of radio ads for a campaign that will give you the necessary frequency is around $10,000 if you are advertising on a capital city radio station in Australia. Smaller regional radio stations can range from $2,000 to $5,000 per week.
How to Reduce Radio Advertising Costs
The best way to keep your radio advertising costs down is to use the services of an independent radio advertising consultant like me!
With over 25 years of radio advertising experience, I know all the tricks of the trade - the best way to get free spots, my inside knowledge of the going rates, the current deals that radio stations are running to boost their numbers and getting you better deals because I've perfected the art of negotiating with sales reps at the different radio stations on behalf of my clients.
And of course, I also research and investigate all the radio stations that suit your advertising objectives.
Here are some of the initial questions that I will need to research the radio stations that will reach your target market.
- What Markets do you want to reach? Examples - Sydney metro, Regional Victoria.
- What Demographic do you want to reach? Examples - Females 18- 35, All people 18-54, Males 25-54.
- Timing: What month do you want your radio advertising go to air?
- Purpose of the campaign? Examples - Brand Awareness, Tactical (immediate response).
- Do you have an advertising budget?
Different Radio Stations Have Different Costs
Each radio station has different costs depending on their audience levels. These audience levels are measured, gathered and published by an independent third party organisation.
Other factors at play include the choices you make regarding the types of radio commercial you use. Some common radio types include:
- Pre-recorded (which is the most common)
- Live Reads
- Sponsorship Credits
Contact Me Now
If you're ready to find out more about running a successful radio advertising campaign, please fill in the form below or contact me now on (02) 9114 9927.