In order to have a better understanding of any discussions and proposals you have with radio station sales reps, I've prepared the following glossary of commonly used radio advertising jargon. Once you know what it means, it's basically common sense combined with a few mathematical terms and on the whole, fairly easy to understand.

Now I'm sure this is not a complete list of radio advertising jargon, so if there's a word or phrase used that you're not sure of, please let me know and I'll add it to the list.