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News and articles from the radio advertising experts - Radio Results

The Importance of Christmas Radio Advertising

October 01, 2018

special days

Is radio advertising in the build-up to Christmas a good idea? Absolutely! In today’s digital age, radio is probably not the first thing that comes to mind when you’re thinking about ways to advertise this Christmas season. Especially since the days of social media and Facebook, radio...

Advertising on Radio - Critical First Steps

September 13, 2018

radio campaigns | advertising strategy

According to the Portland Radio Group, the number one reason for radio advertising failure is lack of a clear objective.  Meaning, like most marketing efforts, having a clear and precise understanding of who you are targeting and what you are trying to achieve is a critical foundation for...

Radio Advertising for your Website

April 04, 2018

advertising strategy

Radio advertising is a powerful and effective marketing tool for your online business — in fact every week over 90% of Australians listen to the radio at some point during their day and better still, one in four people are online while listening to the radio. With clever...

Mothers Day Radio Advertising

March 17, 2018

special days

Sometime in early May each year the search in Google for "When is Mother's Day" begins to reach a panicked spike. Partners, husbands, children and grandparents will all be searching and thinking of ways to spend money to help...

Considering a Melbourne Radio Advertising Campaign?

January 02, 2018

metropolitan campaign

There are over 20 commercial radio stations in Melbourne. So how do you know which is best for your radio advertising campaign? The Problem with Contacting Radio Stations about Radio Advertising I'd like to say up front that I've got absolutely nothing against sales reps from radio stations - after all I...

Why Radio Advertising in January is a great idea

December 04, 2017


Radio advertising in January is a great idea because there's always good deals available from the radio stations. Special January Advertising Deals The main reason is not because audience numbers are down - in fact the listening audience numbers are virtually unchanged. It's because so many big-company decision makers...

Radio Podcast Advertising

September 01, 2017

advertising strategy

With the explosion of smartphones, more and more people carry their music with them everywhere. But what has also happened is that Apple (and others) introduced podcasting - the ability for radio shows to be recorded, saved and automatically...

Radio Advertising Rates

September 01, 2017

radio advertising costs

Do you need to get some information together on radio advertising rates? If so, here's the 4 most important factors that affect the rates you pay for radio advertising: #1 - The Time of the Day Most radio stations say there are 6 sessions per day - and as...

How Much Does a Radio Ad Cost?

August 01, 2017

radio advertising costs

The cost of radio ads are strongly influenced by the type of radio campaign you run. There are 3 main types of radio ad campaigns - Recorded Ads, Live Reads and Advertorials. Recorded Ads These are the most common type of radio ads - a professional voice over of...