Believe it or not, an analysis of Google’s global
monthly search volume shows that “When is Mother’s Day” is the single most searched “when” phrase in the world.
(For the record, it’s Sunday 12 May 2019, in Australia)
Google’s search analytics prove that in the...
Using radio is a popular advertising choice for organisations within the healthcare or medical industry, and for good reason!
Hospitals, pharmaceutical companies, medical centres and dental clinics have proven success in taking advantage of the unique benefits of radio for their
healthcare advertising campaigns, such as:
Love, flowers, romance…and marketing results. Ok, probably not what your partner cares about, but if you’re in advertising you might be interested
to know that Valentine’s Day radio advertising could be one of your best marketing decisions in 2019.
Valentine’s Day means romance. If you have a product...
Is radio advertising in the build-up to Christmas a good idea? Absolutely!
These days, radio is still one of the most cost-effective ways to advertise and should be a key part of your marketing strategy in the lead up to Christmas.
5 Benefits of Radio Advertising
Radio stations have...
Outlined below are a couple of the most common and expensive mistakes made by Sydney businesses when considering radio advertising, without a proper
understanding of radio ratings and how they work.
MISTAKE #1 - Assuming Radio Ratings
A lot of Sydney...
According to the Portland Radio Group, the number one reason for radio advertising failure is lack of a clear objective.
Meaning, like most marketing efforts, having a clear and precise understanding of who you are targeting and what you are trying to achieve is a critical
Radio advertising is a powerful and effective marketing tool for your online business — in fact every week over 90% of Australians listen to the
radio at some point during their day and better still, one in four people are online while listening to the radio.
There are over 20 commercial radio stations in Melbourne. So how do you know which is best for your radio advertising campaign?
The Problem with Contacting Radio Stations about Radio Advertising
I'd like to say up front that I've got absolutely nothing against sales reps from radio stations - after all I...
Radio advertising in January is a great idea because there's always good deals available from the radio stations.
Special January Advertising Deals
The main reason is not because audience numbers are down - in fact the listening audience numbers are virtually unchanged. It's because so many big-company
It’s official. Radio has a huge influence on how often we eat out.
According to the latest Finding Consumer Trends Report, one out of two radio listeners dine out at least once a week, while 30 percent are dining
out more frequently than before. Basically, it has...
With the explosion of smartphones, more and more people carry their music with them everywhere. But what has also happened is that Apple (and others)
introduced podcasting - the ability for radio shows to be recorded, saved and automatically...
Do you need to get some information together on radio advertising rates? If so, here's the 4 most important factors that affect the rates you pay for radio
#1 - The Time of the Day
Most radio stations say there are 6 sessions per day - and as...